NFTs, or "Non-Fungible Tokens", are digital assets that are stored on a blockchain. This provides a decentralized and secure way to track and manage ownership of digital assets. NFTs can be used for a variety of purposes, such as Proof of Ownership and authentication. Additionally, NFTs provide a unique identifier for digital assets that cannot be replicated, making them ideal for a variety of applications.

The benefits of using NFTs – why they are becoming more popular

NFTs are becoming more popular due to their many benefits and applications. The benefits of using NFTs include:

NFTs provide a unique identifier for digital assets that cannot be replicated, making them ideal for Proof of Ownership and authentication purposes.

NFTs can be stored on a blockchain, providing a decentralized and secure way to track and manage ownership of digital assets.

NFTs can be used for a variety of applications, such as video games, digital art, and more.

How to use NFTs – a guide for beginners

If you are new to the world of NFTs, don't worry! This guide will teach you everything you need to know about how to use NFTs.

Choose an application or platform that supports NFTs. (P.S. You can use Creative Social!)

Create an account and connect your wallet.

Here are a few tips to help you get started:

There are a variety of applications and platforms that support NFTs. Do some research to find one that suits your needs. We designed Creative Social to be the most customer-friendly platform, check us out!

Most applications and platforms require you to connect a wallet to use NFTs. Make sure you have a compatible wallet before getting started.

You can buy or mint NFTs. Buying NFTs is usually cheaper and easier, but minting NFTs allows you to create your unique assets.

Once you have your NFTs, you can start using them for a variety of purposes. Get creative and have fun!

NFTs come in a variety of shapes and sizes. The most common type of NFT is an ERC-721 token, which is used for applications such as digital art, video games, and more. Other types of NFTs include ERC-1155 tokens, which are often used for gaming items, and ERC-20 tokens, which are commonly used for utility purposes.

There are also different types of NFTs that you might see if you are scouring the internet, some include:

Music NFTs are becoming wildly popular, with big names such as Kings of Leon, Grimes, and 3LAU all selling NFTs of their music. Music NFTs usually come in the form of an ERC-1155 token and can be used to represent ownership of a digital asset, such as a song or album. By allowing the artist to release clips, singles, and more directly to their fans, they are strengthening their following and can control their music more than they had been able to previously.


Art NFTs are another type of NFT that is becoming increasingly popular. Artists are using NFTs to sell their artwork in a completely new way. Art NFTs usually come in the form of an ERC-721 token and can be used to represent ownership of a digital asset, such as a piece of art. Artists, such as Beeple, have sold their NFTs for millions of dollars, proving that there is a big market for art NFTs.

Real-world assets, such as property or land, can also be tokenized and represented as an NFT. This allows for a new way of ownership and verification. Real-world assets that are represented as NFTs usually come in the form of an ERC-20 token. So what does this look like? A growing use case that we are seeing is where farmers need to raise capital. They are turning to NFTs to fractionalize land ownership and give investors a way to own a piece of the farm. Funds are then being used to grow operations, purchase additional equipment, and more. This is just one example of how NFTs are changing the game when it comes to real-world assets.

Utility NFTs are a type of NFT that provides utility or function within a certain ecosystem. Utility NFTs are usually used for things like reward points, loyalty programs, or in-game items. Utility NFTs come in a variety of forms, but the most common type is an ERC-20 token. Creative Social is working with brands to not only leverage existing loyalty programs but to supercharge them by leveraging the blockchain. This gives brands a way to reach new customers, engage their existing customer base, and create loyalty like never before.

Tickets and memberships can also be tokenized and represented as an NFT. This allows for a new way of ownership and verification. Tickets and memberships that are represented as NFTs usually come in the form of an ERC-20 token. We are seeing an uptick in venues adopting NFTs as a form of ticketing. Creative Social identified that as an opportunity and worked exclusively with The Tone Knows company to develop the Smart Pass. The Smart Pass is safer and more secure than ever while providing more utility to the pass holders.

We are starting to see a trend in NFTs being used for short-term rentals. This is usually done through an ERC-721 token. The most common use case that we are seeing is digital art. A collector may purchase an NFT and then rent it out to a museum or gallery for some time. This allows the collector to generate revenue from their purchase and also allows the museum or gallery to display the art without having to purchase it outright. We think that this trend will continue and we will start to see more NFTs being used for short-term rentals.

NFTs are changing the game when it comes to digital assets and ownership. We think that we will continue to see NFTs being adopted by a variety of industries as a means of ownership and verification. Additionally, we think that NFTs will continue to be used for short-term rentals as we are already seeing a trend in that direction. So, where do NFTs fit in the future? We think they have a bright future and will continue to be adopted by a variety of industries.

This post was brought to you by Creative Social. We are a blockchain-enabled platform that is redefining e-commerce. To learn more about what we are up to, check out our website or connect with us on 

Comment by Mike Reams on NFTs: The Present and the Future

NFTs are digital assets that are stored on a blockchain. NFTs are here to stay, but how will they be used?

NFTs - The Present and the Future

Failure to Launch Avoided: Tips for a Successful Product Launch

Creating a new product is an exciting undertaking. I can't speak for everyone, but I can't begin to say how many times I've had an idea and thought to myself "man, that would be a great product" only to find out that it already exists. Coming up with the idea, making sure that it is useful or desired, and then getting it created is tough work; and let's face it, we don't all get to show off our products on Shark Tank and instantly get millions of eyeballs on what you've come up with. For the rest of us, there's a process that begins with understanding who our target market is.

Creating a product people want to buy begins with having a clear understanding of your target market. Who are you trying to reach with your product? What needs or wants does this group have that your product can address? Once you know who your target market is and what they need or want, you can begin developing a product that meets their needs and desires.

There are a few different ways to identify your target market. One way is to look at your current customers and see who your most profitable customers are. You can also look at your products and services and see who the best fit for those products and services would be. Additionally, you can use market research to figure out who your target market is. This involves surveying your current customers and potential customers to get an idea of who they are, what they want, and what they're willing to pay for. Once you've gathered this information, you can use it to create a profile of your target market.

What needs or wants does this group have that your product can address?

Now that you know who your target market is, it's time to figure out what needs or wants they have that your product can address. This can be done by surveying your target market, conducting focus groups, or doing some online research. I think we have all heard in some way, shape, or form to understand what is missing and then create a solution for it. Once you've gathered this information, you can begin developing a product that meets their needs and desires.

It is so easy to get excited about an idea that you have. It is even easier to tell yourself that other people are going to be just as, if not more, excited than you are. How could they not? Your idea is HUGE! A real game-changer! Before you get too far down the rabbit hole, start researching. The last thing you want to do is spend a ton of your time and your money designing, building, and launching a product that already exists.

When you start researching, think of all of the things that you would search for and start diving in. Search keywords, names, phrases, and descriptions of what your product is. The goal is to find something that exists that might be what you are working on. Why is that the goal? Well, if you find something similar, you just saved yourself time and money. If you don't find anything, congratulations! You have a completely original idea and should get right to work!

The challenges you may face when developing a new product

Creating a new product isn't easy. If it was, everyone would be doing it. It takes a lot of time and money. As you start developing your product, there are several challenges that you might face, which can include:

When it comes to manufacturing a product, several challenges can arise. One of the biggest challenges is ensuring that the product is made to the correct specifications. This means ensuring that all the parts fit together correctly and that the product meets all of the required safety standards. Another challenge is ensuring that the production process is efficient and accurate. This includes making sure that the correct quantity of products is produced and that there are no errors in the manufacturing process. Finally, managing inventory can be a challenge when manufacturing a product. This includes ensuring that there is enough stock on hand to meet demand, but not too much stock that becomes difficult to manage.

Designing and developing a product can be a daunting task. There are many potential challenges you can face, such as ensuring the product is user-friendly, meeting deadlines, and dealing with feedback from customers. Making sure your product is of the highest quality is essential, and can be difficult when you're working on a tight budget or under pressure to meet a deadline. Dealing with change is another challenge, as customers may not always be happy with the final product and may request changes. Navigating these challenges can be difficult, but it's important to stay focused on your goals and continue working towards them.

When it comes to prototyping and testing a product, there can be a variety of challenges that you face. One of the biggest challenges is making sure that the prototype is accurate and reflects the final product as closely as possible. This can be difficult when you are working with limited resources or time constraints. Additionally, it is important to test the prototype with actual users to get feedback on how well it works and what changes or improvements need to be made. However, user feedback can also be difficult to obtain and can be expensive to implement. Finally, it is important to constantly iterate on the prototype based on the feedback you receive to create the best possible product.

Let's face it, building a team is tough. You need to find people who are passionate about your product and who share your vision. You also need to find people who are capable of helping you execute your plan and who have the skills necessary to make your product successful. Look through your network! It never hurts to ask people who you know questions about areas that they are considered experts in.

Creating a team can be time-consuming and expensive, and it can be difficult to find the right people. You need to be careful not to compromise on quality, or you could end up with a team that is not capable of achieving your goals. Take your time, find people that you trust, share your vision, and drive to get the product to be as successful as possible!

There are several challenges that a company can face when trying to get a product to market. Before we get ahead of ourselves, we need to ask ourselves one seriously important question: Is my product ready for market? This means ensuring that the product is properly designed, manufactured, and packaged. It also means that you need to have all of your distribution channels in place! Another one of the most common is getting the product approved by regulatory agencies. This can be time-consuming and costly, and it's not always guaranteed that the product will be approved.

Additionally, companies often face competition from other products in the same category, and they need to find a way to differentiate their product to stand out. Marketing and advertising can also be expensive and difficult to do effectively, and it's important to ensure that the product is priced correctly so that it can be competitive in the market (If you haven't checked out our blog about developing a sound marketing strategy, 

). You also need to ensure that you have a plan for your post-market activities in place, which includes how you handle customer service calls, recalls, and more! Failing to account for any of these factors can lead to costly delays or even complete failure of the product launch.

Many challenges need to be faced when developing and launching a product. However, by careful planning and execution, it is possible to overcome these challenges and succeed in the market. By having a clear understanding of your target market and what they need, you can develop a product that meets their needs and desires.

If you're looking for help with developing and launching your new product, Creative Social is here for you. We can help you overcome the challenges you face and succeed in the market. Contact us today to learn more about how we can help you launch your new product successfully!

From idea to reality. Here are some tips and challenges you may face when getting a new product to market.

The First Steps to Take When Developing a New Product

Building your brand through Name, Image, and Likeness

Let's talk about name, image, and likeness (NIL). It has become increasingly popular, whether you have heard it being talked about in sports, music, or other outlets. When you hear the word "image," what comes to mind? Maybe it's a picture of your family hanging on the wall or a statue of a famous historical figure. Perhaps it's a logo for your favorite brand or a selfie you took with friends. Whatever it is, chances are good that it's something that you associate with a certain meaning or feeling.

The same can be said for names and likenesses. A name is much more than just a label - it can represent who you are as a person, and carry a lot of personal significance. Similarly, a likeness can capture someone's physical appearance and convey their personality or inner essence.

In many ways, names, images, and likenesses are all about representations. They can be used to represent people, things, or ideas. And often, they have a lot of power and meaning behind them.

What is the difference between a name, image, and likeness?

A name is a word or set of words by which a person or thing is known. A likeness is a physical embodiment of that name, whether it's a photo, statue, or drawing. And an image is the data interpretation of that likeness, be it in our minds or on a computer screen. In other words, if I say "Kanye West," you might conjure up an image of him in your mind based on various likenesses you've seen (pictures, news footage, etc.). But if I ask you to name one of his songs, you might have a more difficult time doing so. So while a name and image are closely related, they're not quite the same thing.

If you ask me, there's not much difference between a name and a likeness. Sure, one is the word or phrase that identifies someone or something, while the other is a physical resemblance. But in my opinion, they're both just labels. As for images, well, that's a whole different story. An image is more than just a visual representation - it's a way of conveying meaning. And in many cases, it's worth a thousand words. So when it comes to understanding the difference between a name, image, and likeness, I think it's best to remember that a picture is worth a thousand words.

How can art, celebrities, and public figures use these terms?

Art, celebrities, and public figures can often be found using their name, image, and likeness to create or promote their work. For example, many artists will incorporate their names or initials into their work as a way of branding it. In addition, celebrities and public figures often use their names and images to sell products or services. In some cases, this can be a way of generating additional income. However, it can also be seen as a way of endorsing a particular product or service. Name, image, and likeness can also be used to generate public interest in a given project. For example, many films and television shows will release posters or trailers that feature the faces of the celebrity cast members. This can help to generate excitement for the project and attract attention from potential viewers. Ultimately, art, celebrities, and public figures can use their name, image, and likeness in a variety of ways to create or promote their work.

A good example of this is in the NCAA. Historically, college athletes were not able to make money off of their name, image, or likeness. The NCAA is a non-profit organization and it didn't want its athletes to be seen as professionals. The only way college athletes had previously been able to make money is through their scholarships and through endorsement deals with companies that the NCAA has approved. With the recent changes, college athletes can now leverage their image to bring in major deals with big brands like Nike, Adidas, Mercedes, and others. Not only are these athletes able to bring in revenue for the colleges they represent, but now they can start building their brands. This is a major shift in the way college athletics work and it's all because of the power of name, image, and likeness.

What power do names, images, and likenesses have?

Names, images, and likenesses are some of the most powerful things in the world. They can be used to sell products, create brand loyalty, and influence behavior. And yet, they are often taken for granted. We see them every day, on billboards and TV commercials, on product packaging, and in magazines. But have you ever stopped to think about what power they really have?

Names, images, and likenesses have the power to persuade. They can make us believe that we need a certain product, or that we should behave in a certain way. They can make us feel good about ourselves, or they can make us feel bad. And they can do all of this without us even realizing it.

The power of a name, image, or likeness should not be underestimated. They can be used to sell products, create brand loyalty, and influence behavior. And yet, they are often taken for granted. The next time you see a name, image, or likeness, take a moment to think about the power it has. You may be surprised at what you discover and how those things have played a major factor in what you have bought, hobbies you got excited about, and so much more!

Creative Social can help you leverage your name, image, and likeness to build a successful business. We can help you create a brand that people will love and remember, and we can help you sell products and services that people will want to buy. We can connect you with some of the best businesses in apparel, merchandise, printing and framing, and more. If you're looking to make a lasting impression, contact Creative Social today. We'll help you make your mark on the world.

Name, image, and likeness are all about representation. They can be used to represent people, things, or ideas have a lot of power and meaning behind them.

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NFTs - The Present and the Future

The First Steps to Take When Developing a New Product

The Power of Name, Image, and Likeness

Creator Onboarding

Getting Started With Digital Wallets